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Strategy Manual for The Luxury Closet

This two-part strategy manual was designed to identify growth opportunities for The Luxury Closet by integrating design-driven innovation and effective management strategies. Part A: Design-Led Innovation focuses on conducting in-depth research about the brand, exploring its standards, intellectual property (IP), and design philosophy, while also presenting innovative ideas to enhance its offerings. 

 

Part B: Innovation Management delves into incorporating design-led innovation into the brand’s system, refining the IP and standards of the proposed ideas, managing risks, prototyping, and outlining strategies for seamless implementation. Together, these sections provide a comprehensive roadmap for sustainable growth.

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During this study, we used multiple research tools such as:

  • Innovation Funnel

  • 10 Innovation Types

  • Paradigm of Change

  • Managing Risks

  • Innovation Process & Innovation Adoption Curve

  • Product Development & Product Life Cycle

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This project was a collaboration between

Naqiyah Mustafa, Aqeela Virgee, & Sakina Kalavadwala.

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